Great Labels Celebrates 30 Years of Luxury Fashion, Sustainability, and Community in Santa Monica

Founded by owner Andrea Waters in 1996, Great Labels is proud to celebrate 30 years of serving the Santa Monica community as a destination for luxury designer consignment. 

What began as Andrea’s passion for timeless style and designer fashion has grown into a beloved local business known for its curated collection of pre-loved designer clothing, handbags, shoes, and vintage treasures. Over the past three decades, Great Labels has helped make luxury fashion more accessible while celebrating sustainability and the value of circular fashion.

As a women-owned and operated business, Great Labels has built its reputation on expertise, trust, and personalized service. The store is supported by a dedicated team of fashion professionals, including Manager Juliana, who has been an integral part of the company for the past eight years. 

For 30 years, Santa Monica has been more than just the home of Great Labels—it has been central to its story. The city’s appreciation for style, individuality, and conscious living has helped shape the store’s identity and cultivate a loyal community of consignors and shoppers across generations. Great Labels has proudly welcomed local residents, stylists, collectors, and visitors from around the world, all connected by the excitement of discovering exceptional pieces. 

As resale and sustainable fashion continue to grow, Great Labels remains committed to giving exceptional designer pieces a second life. By connecting clients with quality fashion meant to last, the store continues to champion a more thoughtful and sustainable approach to luxury shopping.

Thirty years later, Great Labels continues to honor the values that have defined it from the beginning: timeless style, sustainability, community, and empowering women through fashion.