By now, I’m sure you’ve heard the news: The makers of the Snuggie – that weird blanket with sleeves – pulled off a runway show at New York Fashion Week just a couple weeks ago.

The much-parodied Snuggie infomercial, in which Snuggie-clad actors eat popcorn and read on the couch and stand to cheer at a football game, was intended to have “a little cheek,” said Linda Hotz of the Allstar Marketing Group, which makes the Snuggie. But the company had no idea it would become a pop culture touchstone.

“People just took it to the next level and we decided to go with them,” she said.
[AP]

The next level is a runway show and I’ll be honest with you, it’s pretty hilarious. After all, we’re still talking about it, right?

There is a hilarious video of the runway show on the Snuggie Fan Club web site.

There are various limited edition prints (including a leopard print that might even make Diane von Furstenberg jealous. Maybe. Hehe.) and even Snuggies for your dog!

I’m still chuckling about it. I like that the Snuggie people have a good sense of humor.

Of course, they’d have the last laugh if we see Prada with Snuggie-style outfits on the runway next season… LOL!

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